Here's How You Can Get 5 More Clients Using Linkedin.

In this article, you will learn how to utilise the content you already have to increase your brand awareness on LinkedIn, build relationships and attract new customers.

According to Statista.com, the number of Linkedin users in the UK is reported to be 35 million active users. There have been a spike in recent years with the number of Linkedin users continually increasing each year.

Linkedin is a global professional platform that connects you directly to industry leaders and experts worldwide. What does it mean to you? It means a single post from you could potentially reach a wider audience and improve your brand perception because you never know who needs the information you share.

It might also interest you to know, Linkedin has a 65.4% audience reach, and the UK is among the top countries with the most reach on Linkedin. So why are you not leveraging Linkedin to reach a wider audience, to promote your events, or source potential clients?

With over 800 million users worldwide, it is no secret why Linkedin is the preferred option to build your professional network, increase your brand awareness , generate more leads and increase your web traffic.

For some of you, a client might be an investor, a brand ambassador, a mentor, or a customer. Whatever you aim to achieve, Linkedin will help you get it because Linkedin puts you in direct contact with decision makers.

You may be thinking you don’t have what it takes, perhaps you are new to social media and social networking with no experience of any kind. This article provides you with simple-to-implement tips to get you started.

It is important to know that everything you do requires promotion. You have to be willing to promote yourself to gain awareness and attract more potential clients to you on Linkedin.

Promoting yourself is not as hectic as you may think, it is about making your connections aware of what it is that you do. Social media marketing is a visual place where you need to capture the attention of your target audience with useful content.

Here are five tips to help you get started today

Content Marketing
Vision of the company or project.
Clarity
Help thy boat to shore
Be Human

Content Marketing

Considered by most to be the evolution of Marketing. The ability to create useful content by telling your story to your audience helps to create a deeper bond between you and the audience.

Content Marketing is simply the act of sharing your knowledge by giving your audience an inner view of you as a brand or a company. When you share content such as events, speaking gigs, industry tips and information, you connect with people on a personal level.

Content Marketing is about enlightening your audience on industry news and trends. It also helps to build a bond and strengthen relationships. According to Chaffey the common failure of start ups in recent years have been largely due to the neglect of building relationships with customers to encourage repeat buys. Content marketing is about interacting with your audience to deliver personalised solution that is relevant to them.

Tips:

Post useful information relevant to your audience.
Video content is more powerful than picture content.
Post regularly, be consistent.
Develop a content strategy.
Interact with your audience (reply to comments, questions).

Vision of the company or project.

It is not okay to post content without having a concrete plan or vision of the ultimate goal. Every post must be aligned to the vision of what you are looking to achieve. For example, if you are trying to promote an event, it is important you have vision of what you are trying to achieve this could include potential sponsors, target audience, and investors.

You also want to ask yourself, is it a long term project or a short term? This question will help you create build a strong foundation and make you realise just how much effort you need to put in to achieve your goal.

Having a clear vision will make you stay committed and consistent until you achieve it. Most importantly, it will make you realise it is not going to be overnight success. You will have to plant the seeds and watch it grow.

Clarity

Every post you make must be meaningful and clear to your audience. You don’t want to be everything to everyone. You must distinguish who you are and what exactly you do. A confused customer never buys.

Your Linkedin profile should clearly state who you are, what you do, and the type of people you serve. You want to give as much detail as possible of your company, product, or service. Dont leave anything to chance, or make your audience strive to understand who you are. Be clear.

Watt (2022) talks about the importance of making your profile buyer centric and looking through your profile on Linkedin with the eyes of the audience you are looking to attract. You want to make sure your profile gives the necessary information about you, your event, or your company in a simple way.

Help thy boat to shore

In one of Napoleon Hill’s book he mentioned the importance of helping someone in need (help thy brother’s boat to shore). This means there is need for collaboration and basically helping others when you can with no motive or intention.

I am sure you will agree that, Your main goal on Linkedin is to build your brand and network with other professionals. I understand it can be a bit hectic building your brand like having to post content everyday, thinking of content ideas, etc. However, supporting others in your network gives you a far reach in terms of your brand awareness and establishing a new network.

It is important to support other people in your industry not because it will get you ‘new business’ but rather supporting others encourages them and get you seen by a wider audience. It is important you ‘help thy boat to shore’ of your connection network and in turn you are attracting more active users to your network. This can be commenting on a post you find interesting, reposting someone’s event you think your audience will find useful, or by answering questions and joining other relevant groups.

Be Human

Linkedin like any other social network thrives on human interaction. You don’t want to interact like a machine or a software sending out broadcast messages as this could have a negative impact on your brand.

Being human is about interacting with your connections on a personal level. Send them personalised message, make sure you read their profile very well and find similarities you could use to spark up the conversation. Write like you speak.

Conclusion.

I hope you found this article useful. Please let me know what stood out for you. What is your current Linkedin strategy? Do you have recommedations? Feel free to share or send me a DM with any questions.

Here’s How You Can Get 5 More Clients Using Linkedin.