Blogger Outreach: How to Land Guest Posts & Generate Backlinks

Are you a blogger, content creator, or a business owner?


Would you like to generate more views on your website? Increase your website traffic? Gain more exposure?

In this post you will learn how to do that by using guest post and backlinks.

Have you ever wondered why your website content doesn’t get as many views and engagement as you would like?

In fact, you know you are an authority in your field, you know very well the topic you are writing about and you have results to prove it. Yet, you can’t get your target audience to engage with your content.

Are you feeling clueless about how to gain more visibility and website traffic?

After reading this post, you will discover an eye-opening, simple-to-implement strategy that will increase your content views and traffic.

It’s no secret Google only ranks content they trust and considering Google is the largest search engine platform, the chances of your content ranking high on google are quite slim especially when you are just starting out.

But, let’s take a closer look at simple adjustments you can implement to your marketing strategy to help boost your chances of visibility and traffic by leveraging credibility in your industry.

Imagine people searching for information on Google and your content is suggested to them. This can be done, but it requires effort from you. Here are some benefits.

  • Authority
  • Brand awareness
  • More sales of your products
  • Increased confidence
  • New customers

What I am leading up to is this: To gain visibility, you must first be visible. This means, showing up to places where your target audience hang out and try to contribute as much as you can. Share your knowledge, answer questions.

Another way will be to search for the go-to authority in your niche with a large online audience. Reach out to the content manager and propose to write a guest post for them.

This is known as blogger outreach. You make a guest post that is useful to the readers, then you add backlinks to your post redirecting the readers to your website.


Backlinks are also known as inbound links. It is a link included in your blog, article, text, from one website to another. You can read more about backlinks here.

For example, if you are a Copywriter you should look for a website with a huge online community, reach out to the content manager and offer to write useful content for them. Then insert a link back to your website or page to help drive traffic and get your content seen.

If your website visitors engage with your content frequently, it can help increase your website ranking.

Here are some tips to consider before writing a guest post.

  • Be persistent
  • Make sure your content is informative
  • Listen to the editor. Your content has to match the brand tone and style.
  • Be responsive in the comments 
  • Create unique content

To increase your chances of guest posting, you should first study the website you intend to write a guest post for and familiarise yourself with their content style. It’s important to have a clue of what you need to do before approaching.

After doing that, you can contact the content manager and pitch your idea of guest posting. You can reach out to them via social media or direct email. A simple tool you can use to get direct email addresses of anyone in business is called is a tool that will help you get the direct email address of anyone you wish to contact. Feel free to check it out.

The idea is to remain persistent in your effort. There are no guarantees you will be approved for guest posting but you have to embrace the rejection and keep pushing forward till you find the right opportunity.

One thing is for sure, guest posting is an effective way to expand your network, grow your audience and increase your website traffic. So it is worth the effort.

Last but not least, rinse and repeat the formula.

Written by: Kingsley Emezie,

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