How To Transform Your Coaching Business in 3 Simple Steps

What will a six-figure coaching business mean to you? Wouldn’t you like to discover effective strategies you can implement today to create a lasting impact in your coaching business? The good thing is that you can make the tweaks right now and start reaping the rewards.

Being a coach is admirable and the demand for coaches is at an all-time high. For instance, do you know that life coaching has been the second fastest growing industry in the world in the past 10 years?

In 2018, the coaching industry was estimated to be worth $2billion globally and this figure is expected to rise significantly. What I’m I trying to say? There is high demand for coaches regardless of the industry you specialise in, clients are looking for you. 

All you need to do is to have the right strategy to position yourself so you can attract your ideal client. How do you position yourself to grab the numerous opportunities lurking around this amazing industry? 

You see, gone are the days when coaches barely made ends meet. In our world today, you stand a better chance of achieving your business goals by making it clear who you are serving. This will help you to position yourself to attract the right client tailored for you. 

Here are your 3 steps plan:

Step 1: Identify your target market/Niche

This may seem obvious to you, but a lot of coaches are generalists and you don’t want to be a part of that group. To be able to position yourself in the market to attract the type of clients you want, you need to have clarity as to whom you are serving. Be clear on what your product is, who your product is designed for, and the benefit to the user. 

Without a doubt, having a defined audience will help increase your value as a coach. It will help eliminate the time-wasters, the people who don’t see the value in what you are offering. It is always a good practice to identify who your target customer isn’t. A simple way to determine that is by creating an avatar of your ideal client, the age, occupation, pain point, income, etc. 

Also, it is important to ask yourself some questions before striking out. Questions like, Why you? What makes you superior to your competitors? What is the biggest fear of your potential customer? How do you plan on removing that fear? 

Simple questions like this will help guide you and take you a step closer to finding your ideal client. 

Step 2: Become visible

Let’s face it, how on earth do you want to attract clients if you are not visible? You can be the best at what you do, but if no one knows then you remain where you are with little or no progress. You have to put yourself out there. 

Becoming visible is easier today. You can set up a business page on any social media platform in less than 10 minutes, record yourself for 5 mins educating people on ways to make themselves better or write a blog, and then off you go. 

There are various ways to connect with your ideal audience to establish credibility. You can do this by sharing content, tips, short video clips, social media posts, etc. These are powerful ways of creating awareness for yourself and your brand. 

I’m sure you will agree that teaching is the best form of learning. When you teach you are sharpening your skills and you understand the subject better. The good thing is, you don’t have to wait for a radio station or tv station to give you exposure these days, there are multiple social media platforms to choose from that could help boost your visibility organically. 

When you teach what you know, you gain an audience which helps build trust, create social proof, and connect you to a community who share your interest.       

Step 3: Focus on your magic

Focusing on what you are good at helps you become exceptional at it. As a coach it is important to outsource some of your tasks. This means understanding the (S) in your swot analysis. You need to be clear what your strengths are and focus solely on that. 

The last thing you want to do as a coach is to become a website designer, copywriter, content creator, and coach at the same time. This would definitely cause more harm to you than good.  

A good example was Allan. He was a coach with a lot of certifications and accolades but struggled to make a real impact in the industry and it turned out his presentation was poor. His website was badly written which meant potential clients didn’t view him as a credible source. 

Outsource some of your tasks to contractors that are capable of doing a great job, it will make you more productive and focused on what is important. 

Conclusion

Becoming an effective, high paying coach requires laser focus. You need to focus more on what makes you special and if possible outsource the other time consuming task like content creation.

There is no doubt content creation is your most effective marketing strategy. In fact, Copywriting alone can boost your business significantly in 2022.

P.S: If you need help with content creation, writing articles, blogs, web content, emails, then let’s discuss. Bear in mind, content is king. With the right content your audience can turn to lifetime customers. 

Have you got any questions about outsourcing your marketing strategy? Drop me a message and I will be happy to respond. 

Written by: Kingsley Emezie

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